TypeMenu
Get Started

Deals & Promotions

Deals & Promotions

Effective promotions drive customer traffic and increase average order values.

Types of Deals

Percentage Discounts

  • Fixed percentage off entire order
  • Percentage off specific categories
  • Buy one, get one at X% off

Fixed Amount Discounts

  • Dollar amount off orders over minimum
  • Free delivery on orders over threshold
  • Fixed discount on specific items

Buy One, Get One (BOGO)

  • Buy one, get second at discount
  • Buy one, get one free
  • Mix and match options

Loyalty Rewards

  • Points for purchases
  • Free items after X orders
  • VIP pricing tiers

Creating Deals

Step 1: Access Promotions

  1. Go to Marketing > Deals in your admin panel
  2. Click “Create New Deal”

Step 2: Basic Configuration

  • Name: Internal deal name
  • Title: Customer-facing title
  • Description: Deal explanation
  • Type: Discount type and structure

Step 3: Conditions & Rules

  • Minimum Order: Order value threshold
  • Valid Days: Days of week
  • Time Windows: Hours when deal is active
  • Usage Limits: Maximum redemptions

Advanced Deal Features

Conditional Logic

IF order_total > $25 AND day = "Tuesday"
THEN apply $5 discount

Stacking Rules

  • Allow multiple deals on one order
  • Set priority order for conflicting deals
  • Maximum discount caps

Customer Segmentation

  • First-time customers only
  • Loyalty program members
  • Geographic targeting

Deal Examples

Happy Hour Special

  • 20% off appetizers
  • Monday-Friday, 4-7 PM
  • Minimum order $15

Family Bundle

  • Large pizza + 2 sides + drink
  • $5 off regular price
  • Available weekends only

Loyalty Perks

  • Free delivery on 5th order
  • Birthday free dessert
  • Points multiplier days

Promotion Best Practices

Clear Communication

  • Compelling deal titles
  • Detailed descriptions
  • Clear terms and conditions

Strategic Timing

  • Peak hours for traffic deals
  • Slow periods for volume boosts
  • Seasonal promotions

Value Proposition

  • Ensure deals provide real value
  • Maintain profit margins
  • Calculate true costs

Managing Active Deals

Monitoring Performance

  • Track redemption rates
  • Measure sales lift
  • Calculate ROI

Adjusting Deals

  • Extend popular promotions
  • Cancel underperforming offers
  • Modify terms based on data

Reporting & Analytics

  • Deal performance dashboard
  • Customer response metrics
  • Revenue attribution

Technical Implementation

Coupon Codes

  • Unique codes for tracking
  • Limited-use promotions
  • Customer-specific offers

Automatic Application

  • Cart-based deal triggers
  • Real-time validation
  • Conflict resolution

Integration Points

  • POS system sync
  • Third-party marketing tools
  • Customer data platforms

Legal & Compliance

Advertising Standards

  • Truthful claims
  • Clear limitations
  • No misleading offers

Tax Implications

  • Discount tax treatment
  • Reporting requirements
  • Accounting considerations

Terms & Conditions

  • Expiration dates
  • Usage restrictions
  • Cancellation policies

Troubleshooting

Deals Not Applying

  • Check date/time settings
  • Verify order minimums
  • Review customer eligibility

Code Redemption Issues

  • Case sensitivity
  • Single-use vs multi-use
  • Expiration validation

Performance Problems

  • Database query optimization
  • Cache invalidation
  • Real-time calculation limits
Documentation